Brands are now trying to establish who they are through manifestos: simply state what they believe and why they do what they do. Here are my favorites:

• Quiksilver

• The North Face

• (RED) Products

Those manifestos are really inspirational and drive the stakeholders of those companies. This is why they wake up everyday to sell those products!

But why companies or charities are the only organizations to create manifestos?
I think that we should all have a manifesto that illustrate our vision of what the world is, of what animates our mind and get us on fire! We are all brands and your values should be clear to you. Everyday, without exception.
How? connect dots.

With every book that you read, every quote, every article, every video, every brand manifesto you love, make a summary of what makes you cry, yell and hit the wall. Then, read it everyday when you wake up, no exception. It will become a part of you and give you confidence on who you are and what you want to achieve.

Here’s mine.

Trust yourself.
Failing is not trying. You miss 100% of the shots you don’t take.
Purpose before self. Start something that matters.
No great thing is created suddenly.
Life begins at the end of your comfort zone.
Give more.
Light your candle with their torches.

It’s your turn now. Just do it!