The Color Run @ Richmond: Madness, Smiles and Happiness !

Free Love and Sharing are becoming scarce elements in our monotone and stressed countries, jobs, cities… rare but not impossible to find!

I had the opportunity to participate to a Color Run last week in Richmond (Virginia) as a volunteer with my great friend Meagan (her twitter blog and website! ). One of the most craziest and wonderful experience in my short life!

Simple concept for a meaningful impact : Thousands of people running for happiness and charity during 5k (CHAT). Each kilometer people get blitzed by the staff, the volunteers and sponsors with 5 colors! Great music and hyper energetic volunteers during a few hours.
The result is more than simple: a wonderful sharing experience between the 9000 participants. Everyone forgets his day-to-day problems and enjoys the moment! what a blast!

As volunteers and more specifically « Captains of Fun », we were totally involved in the process of delivering love and happiness to people! High 5s and great hugs were mandatory ! I loved it. Seing those smiles in every young, old, red, blue, pink, green yellow faces was unbelievable.

3 keys to their success:

– A race with 9000 winners: the staff is focus on delivering the same fun experience to every color runner ! no competition, only sharing.

– A global experience: that sharing experience starts from the application to the race til the runner leave the place of the run! They join the color runners community and from the minute when they arrive at the race, the staff is at the disposal of the participant for any help, from the water to take a picture, from an high five to a huge group hug! After the race, the party is crazy and the runners dance in a color sky!

– When an sport event becomes a brand: the color run is more than a race. It is a real philosophy around happiness and fun. The unique experience provided and a wonderfully designed event create a special relation between the crowd and « The Color Run » Brand. People are attracted by the « why? » of the race, which is creating the happiest 5k in the world.

The Color Run is currently present in the US and soon in Australia. Meagan and me will do our best to get it in Europe and globalize the color runners community. If that project goes somewhere and another article will come out quickly… 🙂


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